Stories in Fashion

I watched a Paul Smith video on utube referring to his latest collection. He found a second-hand tailored jacket in a market, looked in the lining and discovered a title Lady's name and... voila! built a modern day story from his imagination. This is why he remains a forerunner in fashion - he hasn't left his collection in the past, he's modernized it, added twists and delved into his imagination creating his story about this lifestyle.